GNBA continues outreach sessions- countryside broadcasting -Berbice
The Chief Executive Officer of the Guyana National Broadcasting Authority led a delegation on their second trip to the ancient county of Berbice. The GNBA officials met with the proprietor of Countryside Broadcasting Inc. Channel 19, Mr. David Subnauth, in Springlands Berbice last Friday.This Broadcaster was given an opportunity to explain his challenges with regard to the state and development of his television station and suggested ways the GNBA can assist. One of the major challenges he expressed was the matter of exorbitant fees, the Broadcaster suggested that the GNBA can assist by reducing fees, as well, provide training opportunities for new broadcasters.
GNBA’s Chief Executive Officer, Dr. Prudence Lewis- Bhola brought clarity on aspects of the Broadcasting Act of 2011, with specific reference to the obligation of Broadcasters under the Act. However, the Broadcaster was assured that GNBA’s Board is working on Regulations that may bring relief to all Broadcasters in the near future.
More specifically, reference was made to the proposed zoning system our current Board developed, with the goal of ensuring a level playing field among future and existing Broadcasters. GNBA’s Accountant was present on this outreach, and took that opportunity to highlight important financial information; relevant to the responsibilities of the Broadcaster and ways the GNBA can lend support.
The matter of broadcast content was raised by our CEO, it was explained, with reference to Section 19 of the Broadcasting Act of 2011, the standards and requirements that all broadcasters are expected to adhere to when disseminating content to the general public. The Broadcaster was duly sensitized of these standards and was encouraged to develop more local and/or indigenous content for broadcast.
This outreach initiative is expected to continue in the upcoming year. It is the vision and passion of the CEO to deliver services in a manner that is all inclusive, with an approach that first requires listening. Moreover, one that is driven with the objective to add great value to the broadcast sector; in so doing, understanding the sector and its challenges. This GNBA believes is paramount in its overall efforts to develop this vital industry.