Business Plan format for Broadcast Station License Applicants

August 14, 2020 by GNBA in Publications

State the purpose of the business plan of the company while showcasing the expected financials and operations.
Explain how the company will provide, develop and distribute programming to customers in its targeted market.
Explain the key niches of the broadcast industry your business idea will serve.
Explain why your channel is necessary and show how its intended audience compares to other broadcasters.

Discuss your vision and mission and explain how you will create content, attract employees and build your schedule around it.

Define your target audience in detail and provide examples of how your channel will provide something they can’t get elsewhere.
Explain why the audience would prefer your programs compared to other programs, say how you will attract sponsors and advertising.

Provide a general overview the your company
What inspired you to choose this type of company
What personal qualities and experience will you invest in the company
What are you offering that other businesses do not offer already?
Do you believe there is a real need for the type of programming you would provide?
Where do you see your business in the medium and long term?

· Describe your Management Structure

· Roles and Responsibilities of Management Team

· How many people do you plan to employ? (Full Time / Part Time)

· What types of skills and/or experience are you looking for?

· What training will your work force require to be able to meet your future plans?

· What measures do you plan to adopt to ensure employee loyalty?

· What is your developmental plan you as your company continues to expand.

Operational Strategy

Defining what it will cost to build your broadcast channel, including equipment, professional services and operational and marketing activities.
Explain how you would finance your company for the first twelve months of its operations.
Show the company’s expected rate of growth from the start of operations for the next three years
What would your company provide to the public that would make give you a competitive edge?

· Give details of company location and premises.

· How well the present premises (if any) meet your company needs and is it easily accessible to your clients?

· Give details of equipment/machinery/vehicles you will require to operate your company (such as purpose, current value and future replacement date)

· Give details of equipment/other items which you plan to acquire in the near future (such as purpose, costs and credit terms)

Pricing Strategy

Estimate the value of your programming and the likelihood of attracting a substantial audience.
Show how your company would spend any investment funds and how those expenditures will create audience numbers that result in a steady revenue.

Expansion Strategy

State whether there is an expectation that the company will expand during years of operations.
If there is expected expansion(s) create a plan that will show the company can effectively produce and distribute its operations.

State the benefits offered to the listeners and the advertisers that would draw more people to the channel.
How would your channel distinguish itself from channels services already in existence
How will your programs satisfy the needs and expectations of your target audience?

· Who are your most important competitors?

· What are their main strengths and weaknesses?

· How can you be different?

· How can your programs and service be more competitive?

· What are your competitors’ pricing policies?

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